Resonandina employs a unique business model that revolutionizes access to capital-intensive medical equipment by shifting the financial burden from upfront investment (CAPEX) to operational expenses (OPEX). This approach ensures that hospitals can acquire and operate state-of-the-art diagnostic equipment without compromising their financial stability.
Financial Model
Resonandina’s financial model is built on a pay-per-use system, where hospitals pay a fee for each diagnostic scan performed. This structure aligns costs directly with usage, making the service both scalable and affordable. Volume discounts incentivize hospitals to increase equipment utilization by lowering the cost per scan as usage grows. Additionally, hospitals commit to a minimum number of scans each month, guaranteeing a stable revenue stream for Resonandina while promoting optimal equipment use.
Hospitals generate income from each scan by billing patients or insurers based on local tariffs. For example, they might pay Resonandina $50 per scan for the first 350 scans and a reduced rate for higher volumes. This tiered pricing model supports hospital profitability while maintaining Resonandina’s recurring revenue. On average, Resonandina earns $300,000 to $350,000 annually in recurring revenue for every $1 million invested in medical equipment.
Contractual and Client Details
Resonandina enters into long-term lease agreements that typically last between 6 and 15 years, aligning with the economic life cycle of the equipment. The primary market includes medium-sized, doctor-owned hospitals and larger professionally managed facilities in underserved regions with over 250,000 inhabitants. These hospitals often face capital constraints, making Resonandina’s flexible leasing solutions an ideal fit. For larger institutions, the model provides financial flexibility, allowing them to invest in other critical areas while keeping their balance sheets free from heavy equipment assets.
Comprehensive Service Offering
Resonandina’s service package is designed to provide end-to-end support for hospitals, ensuring the smooth operation of leased equipment:
- Resonandina handles equipment acquisition and oversees delivery, installation, and site planning to ensure operational readiness.
- Full-service maintenance is included, covering parts replacement and technological upgrades to extend equipment lifespans.
- Training and support are provided to hospital staff to ensure efficient and effective use of the equipment.
Partnerships and Operational Support
Resonandina collaborates with leading original equipment manufacturers (OEMs) like GE Healthcare and certified local service providers. These partnerships guarantee high-quality installations, reliable maintenance, and optimal equipment performance throughout the contract duration.
Sustainability Focus
At the core of Resonandina’s model is a commitment to sustainability. Equipment is upgraded or recycled at the end of each contract, minimizing waste and reducing environmental impact. By extending the lifespan of diagnostic equipment, Resonandina supports responsible consumption and promotes sustainable practices in alignment with SDG 12.
Unique Selling Propositions (USPs)
Resonandina offers distinct advantages for both clients and investors:
- For Clients:
- Affordable pay-per-use solutions under OPEX.
- Comprehensive service packages, including financing, installation, training, and maintenance.
- Proven expertise in local markets, supported by partnerships with top-tier OEMs.
- For Investors:
- A solid 10-year track record in Latin America.
- A history of debt-financed growth with strong returns.
- A profitable scale-up led by an experienced team with operational, financial, and medical expertise.
Vision and Mission
- Vision: To create a better future through equitable access to diagnostic care and subsequent medical treatment for everyone.
- Mission: To make diagnostics accessible to everyone through innovative pay-per-use leasing models.