Kipster

Company profile

Revolutionizing egg farming: Better for birds, earth, and you
In 2017, we opened our first farm, and it has been a hub of activity ever since. People from all over the world come to see how we combine animal welfare with a revolutionary circular model that significantly reduces CO2 emissions.

Currently, we are active in the Netherlands and the United States. We are expanding to Belgium, France, and the United Kingdom. Our company is well-positioned, and our model is scalable to meet the growing demand.

A "carbon-neutral egg"?
To be clear: agriculture without emissions does not exist. We do everything within our power to reduce emissions—for example, by generating our own sustainable energy, but especially through our circular chicken feed. Any remaining emissions are fully compensated. All of this is monitored and certified by official authorities.

Proven impact and recognition
We have produced over 145 million eggs to date. In the Netherlands, we operate farms in Barneveld, Beuningen, and Venray, where demand for our eggs consistently exceeds supply. In the United States, we have established farms in Indiana. Kipster is proud to hold the prestigious B Corp status, a distinction awarded to companies that drive positive change for people and the planet.

Awards
Notable awards include the SEAL Business Sustainability Award and the Rabobank Innovation Award, while certifications such as 3-star Beter Leven and Planet Proof validate our sustainability.

Company Info 

Products and services

Basically we redefine the role of farm animals in the food-system. In our model farm animals contribute to a sustainable and healthy food system and environment instead of being a burden. Kipster chickens serve three interconnected functions:

1. Suppliers of eggs, meat and bread
2. Up-cyclers of food surpluses
3. Suppliers of fertilizers

We feed our chickens by-products and surpluses from the food industry. That’s easier said than done and after many years of R&D with Wageningen University and a fair bit of trial and error, we now have a huge head start.

How Kipster makes a difference

Eggs
Our chickens don’t just lay eggs; they also process residual streams and by-products that are unsuitable for human consumption, such as oat husks or misshapen bakery goods. In doing so, we are redefining the role of animals in our food system. Our chickens play a vital role in upcycling leftover food and actively contribute to reducing food waste.

Meat
For every laying hen, a rooster is born—it’s simple biology. In the egg business, it’s common to kill it on day one. We don’t follow that practice. Instead, we raise our roosters. Together with our retired hens, they’re used to create meat products, ensuring that no life is wasted.
 

Revolutionary farm design
First the chicken, then the egg. Our farm is designed entirely with chickens in mind, respecting their natural instincts and needs. Chickens experience fear, feel pain, and have their own desires, and we believe it’s our responsibility to provide them with a dignified, fulfilling life.

Significantly Lower Emissions
Thanks to our circular concept, we drastically reduce our emissions. What remains, we compensate for. That’s why, if you search for Kipster online, you’ll see everywhere that our eggs are climate-neutral. Our white eggs also make an impact: their CO2 footprint is 5% smaller compared to brown eggs.

Radical transparent
Many people have only a vague idea of where their food comes from. At Kipster, we don’t sweep anything under the rug. We believe people deserve honest and complete information. We don’t romanticize farm life; we show it as it is. Transparency is a core part of our business. We are open about the fact that our animals are ultimately slaughtered—it’s part of the process. This radical transparency sometimes draws criticism but, more importantly, earns a great deal of appreciation.

Can't visit our farm? View our 24/7 Livestream:

Business model

Demand-driven
We secure contracts with retailers before constructing new farms, which reduces risk and ensures revenue stability. This approach guarantees that production aligns with demand, avoiding the pitfalls of surplus.

Cost-linked pricing
Our pricing model ties egg prices to fluctuating feed costs, protecting Kipster from volatile market conditions. This strategy helps maintain fair, stable pricing.

Flexible farm models
With three flexible models: Kipster-owned farms, franchises, and joint ventures, we can adjust to market demands. For instance, joint ventures are the norm in the USA, while European expansion leverages largely on our franchise model. This adaptability allows us to scale rapidly across regions. We are planning to open 2 farms in the UK, 2 in France and 7 more in the Netherlands.

Strong retail partnerships for optimized growth
A core part of our business model involves partnering with major supermarket chains, like Lidl in Europe. Lidl has asked us to open 7 more farms in the Netherlands alone to supply them with more eggs. These long-term collaborations ensure consistent demand and long-term growth. They also optimize the supply chain, enhancing efficiency and sustainability from farm to shelf and support expansion into new markets.

Market

Trusted brand

Our company is recognized as a trusted, innovative leader in sustainable food production. The Netherlands shifted from brown to white eggs largely due to Kipster’s influence; white eggs, which we exclusively produce, have a lower environmental footprint.

Market potential

Driven by increasing consumer preference for sustainable and ethical products, the global egg market is expected to grow significantly. Kipster’s approach places it at the forefront of this trend, meeting regulatory standards and consumer expectations alike. Demand for our eggs is higher than our production capacity.

Competitive environment and barriers

Our circular model, transparent operations, high-quality up-cycled food and long-term retail partnerships are not easy to replicate. Competitors face high entry barriers, requiring expertise in sustainable farming, infrastructure, and strong retail ties.

Expanding in high-growth markets

With operations in the Netherlands and the USA, and expansions into Belgium, France, and the UK, Kipster is well-positioned to capture growth in regions that emphasize ethical and sustainable food production. Our partnership with Lidl further fuels our expansion plans.

Management

Distribution of company shares

The current shareholder, which holds 100% of the voting rights, of Kipster Production BV is Klavier Holding BV. In turn, Klavier Holding is owned by the four founders (via their respective holdings) and the venture capital investment fund Brightlands Agrifood Fund B.V. owned by Brightlands Venture Partners.

Company structure

*name will be changed to OTA Food BV
**name will be changed to Kipster Holding BV

Kipster Production BV (in process to be renamed to Kipster Holding BV) is fully owned by Klavier Holding BV (in process to be renamed to OTA Food BV).

Klavier Holding BV itself is owned by the four Kipster founders and Brightlands Venture Partners.

Kipster Production BV's subsidiaries include Kipster owned farms Kipster Beuningen BV and Kipster Venray BV, as well as Kipster BV, which oversees operations in the Netherlands and the USA.

Investors in this funding round will participate via STAK Kipster, a foundation set up to issue certificates of shares in Kipster Production BV. This structure allows investors to indirectly hold an interest in Kipster Production BV, consolidating revenues from all subsidiary activities.

Use of funds

Actual and planned figures

Get an insight into Kipster's financial figures, such as turnover and earnings development. Learn more about the growth forecast.

The non-diluted pre-money valuation of €10,000,000 represents the company’s value before any new investment, based on our existing equity structure. Following the completion of our current funding round of up to €4,000,000, the projected post-money valuation will be €14,000,000. Additionally, current shareholders have committed to co-investing €500,000 in this round at the same valuation, underscoring their confidence in Kipster’s growth trajectory.

The fully diluted pre-money valuation considers the potential impact of future share issuances, including options and convertible instruments. This is significant as it reflects the future potential of investor returns, considering any dilution that may occur as the company scales.

We currently price our shares at €25 each, following a 1:4000 share split to enhance liquidity and accessibility for a broader range of investors. The minimum investment is set at 10 shares, totaling €250.

What could your investment yield?
Kipster currently has a valuation of €10,000,000. As a shareholder, you will enter at this level and your investment will help us to grow further and create value. Our goal is to become an attractive takeover candidate within 5 years, with an intended valuation of €50,000,000. In the event of an exit, as a shareholder you will benefit from the increase in value of our company. You can find more information under exit scenarios.

Investment related documents

Log in for more information.

Note:

In this update section you will find new, project-relevant information that we receive.

Invesdor does not conduct a separate review of information received after the start of the financing phase.

UPDATE on 17.12.2024:
The evolution of our thinking about eating animals - How Kipster sets a new standard

1950 may not seem that long ago, but the way people thought about food back then is vastly different from how we view it today. Back then, meat was a symbol of progress and wealth—more meat on the table meant more prosperity. Concerns about the impact on animals, the environment, or even human health were virtually nonexistent. The focus was on producing more, and doing so cheaply.

In recent decades, however, this mindset has changed radically. While meat used to be the norm, critical questions are now being raised about the consequences of eating it. More and more people are looking for alternatives or choosing to eat less—or even no—meat and eggs. At the same time, there remains demand for eggs and chicken meat, but increasingly in ways that address today’s challenges: sustainably, responsibly, and with respect for people, animals, and the environment.

Every transition needs pioneers to build the bridge to a more sustainable future, and this is where Kipster comes in. Kipster proves that things can be done differently. The company produces eggs and chicken meat with minimal harm to the planet, placing full attention on animal welfare and circularity. Kipster uses residual streams from the food industry as feed, works in an almost carbon-neutral way, and processes both laying hens and cockerels into meat to prevent waste. In many ways, poultry farming once operated like this, and Kipster revives aspects of this old model to meet modern demands.

Kipster demonstrates that change starts with a (re)newed way of thinking and doing, inviting us all to be part of this movement.

UPDATE on 11.12.2024: Fire at Kipster USA

A fire has broken out at the franchisee of Kipster USA, MPS Egg Farms in North Manchester, Indiana. One of the four Kipster barns burned out completely during the night of Saturday 7 to Sunday 8 December. Kipster immediately posted this news on its own websites, and asked Invesdor to also post it on this website. The cause of the fire is still unknown and is under investigation. For the chickens, it must have been an inferno. They did not survive the fire. The team from MPS Egg Farms, which owns and operates the Kipster farms, together with the local fire brigade, acted appropriately. There were no human casualties. The three remaining stables and the visitor centre were not affected.

Egg production and delivery continues to go ahead. The number of Kipster eggs that MPS Egg Farms can produce has decreased by 25% due to the fire. Kipster does not currently have a view on the exact financial consequences. Together with MPS Egg Farms, Kipster is looking at how the loss of revenue can be settled with insurance. In the worst-case scenario, the franchise fee Kipster receives from the US drops by 25%. In that case, that has an effect the gross margin of -/- $175,000. In the coming weeks, Kipster is reviewing whether and how to adjust the 2025 budget for this.

Kipster is doing everything in its power to support the franchisee in the United States. They thank all colleagues involved and the North Manchester Fire Department for their prompt action.

UPDATE on 09.12.2024: Discover Kipster’s Impact – Insights from the 2023 Report

Curious about how Kipster minimizes emissions while maximizing animal welfare? The newly released Impact Report 2023 provides a wealth of independently verified data.

But Kipster chickens are more than the sum of their emissions and outputs. They are sentient beings, capable of suffering and joy, and play a vital role in closing the food system loop.

By consuming feed derived from food industry waste streams, Kipster chickens transform what would otherwise be discarded into valuable resources: eggs and meat. This upcycling role is central to Kipster’s innovative and sustainable concept.

Read the full report

Ruud Zanders, CEO Kipster

UPDATE on 06.12.2024: Update from Kipster Founders
For anyone who has invested (or will invest) €25,000 or more in Kipster  

Especially for you, we are going to organise an annual meeting. We will then take the time to update you on Kipster, but also to get to know each other and exchange thoughts. After the crowdfunding, you will receive an invitation to the first meeting.

We thank Invesdor for sharing this message with you and hope to see you at the first special certificate holders' meeting in 2025.

Yours sincerely, Ruud Zanders Styn Claessens Maurits Groen Olivier Wegloop Founders - Kipster.

UPDATE on 04.12.2024: Can animals have a role in a sustainable food system?

This is the challenging question Kipster set out to answer. At first glance, it might seem better for the environment to eliminate livestock farming altogether - especially given the significant CO2 emissions from agriculture. But have you ever wondered why the emissions are so high? The answer lies largely in how we feed our animals.

In traditional farming, livestock is fed food that could otherwise nourish humans. This inefficient use of resources creates a system that’s both polluting and wasteful. In contrast, Kipster flips the script by feeding chickens exclusively with residual streams - leftovers that are no longer fit for human consumption. This approach not only prevents waste but also transforms it into valuable new food, like eggs and meat.

By adopting this method, Kipster has drastically reduced CO2 emissions to a minimum and compensates for any remaining emissions where possible. This innovative approach proves that animals can indeed play a role in a sustainable food system - when fed in a way that aligns with a circular economy.

Want to learn more? Watch our video to see how Kipster is rethinking the role of animals in agriculture:
 

UPDATE on 02.12.2024: Confinement due to bird flu 2024

Spacious indoor garden for chickens

Central to the design of the Kipsterfarm is the large indoor garden. As a side effect of confinement obligation due to the threat of bird flu, it offers a good alternative to outdoor gardens for chickens. The risk of bird flu in poultry farming increases as migratory birds start migrating again. The first Dutch infection of this season is unfortunately a fact. Therefore, the Ministry of Agriculture has declared a compulsory confinement and chickens must stay indoors. This way, the risk of an outbreak is reduced, but a confinement is not detrimental to the welfare of the chickens.

More safety, more welfare

When designing the revolutionary Kipster farm, we anticipated the threat of bird flu in a special way with the indoor garden. The farm has a large indoor garden with natural light, good ventilation and plenty of possibilities for the chicken to do its “chicken thing”. For instance, there are dust baths where they can maintain their feathers and unwind. There are also tree stumps to flutter on. There are also hay bales and pecking stones to indulge their natural behaviour. However, most of the day a chicken spends scratching. That's why the Kipster farmer scatters feed every morning so there is always something to scratch during the day.

24/7 live webcams

If the chickens are not allowed out, then our visitors are not allowed in. Nevertheless, Kipster makes it possible to take a look inside. From the comfort of your armchair, Kipster allows you to watch the farm anyway. Thanks to the 24/7 live webcams, you can follow the chickens. This is nice to see and, in the context of transparency in animal farming, a leap forward.

Below you will find answers to some of the most frequently asked questions about Kipster and this investment opportunity. Questions submitted directly by investors are clearly marked, with answers provided by Kipster. Please note that Invesdor is not responsible for the content of these answers, as they were prepared exclusively by Kipster.

If you have additional questions, feel free to reach out through our customer support.