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Kipster

Netherlands
Equity
STAK
Sustainability
Growth Market
Brand

Revolutionizing Egg Farming: Better for Birds, Earth, and You


Marketing content

Why invest in Kipster

Revolutionary farmers
At Kipster, we’re revolutionizing egg production with a minimal environmental impact, prioritizing animal welfare and transparency at every step. As an award-winning and responsible example for the industry, we meet growing consumer demand for ethical, sustainable food. With demand consistently outpacing supply, we’re primed to expand our positive impact.

Proven model with strong retail demand 
We have secured long-term sales with partners like Lidl, Kroger, and Victoria Trading, providing a stable revenue foundation. In 2024, we project €8.2 million in revenue and €869,000 in EBITDA. Together with our retail partnerships, this validates Kipster’s distinctive circular farming model.

Ready to scale internationally with strong backing from institutional investors
With the global egg market projected to grow from US$270 billion in 2023 to US$374.8 billion by 2027, demand for our ethical, carbon-neutral eggs is set to rise. Strong backing from Rabobank and other trusted investors, along with a €500,000 co-investment from current shareholders in this round, provides a solid foundation for international growth.

Ruud Zanders, Founding Farmer, Kipster

"At Kipster, we asked ourselves how we could feed the world in a way that’s fair to people, animals, and the planet.

Since opening our first farm in 2017, we’ve welcomed visitors from around the world to see our revolutionary approach. Now, with Lidl’s support, we’re expanding to Belgium, France, the UK, and building more farms in the Netherlands. You're invited to visit our farms to see firsthand how we prioritize animal welfare and environmental sustainability in everything we do.

If you share our vision for a more ethical and sustainable food system that is also financially rewarding, we invite you to invest in Kipster."

Ruud Zanders, Founding Farmer, Kipster

Investment information

Days to invest:
25
Investing round ends:
12/12/2024
Type:
Equity offering
Invested so far:
€633,425.00
Equity offered:
5.74 – 23.33 %
Price per share:
€25.00
min investment 10 shares
Transaction costs:
1.50 %
Number of existing shares:
400,000
Fully diluted shares:
400,000
Pre-money valuation:
€10,000,000.00
Maximum issue size:
€4,000,000
Offered units:
160,000
Broker:
Oneplanetcrowd International B.V
License:
ECSPR

Overview

Company profile

Revolutionizing egg farming: Better for birds, earth, and you
Since 2017, we have redefined egg farming to be both humane and sustainable. We value animal welfare, environmental health, and transparency. Today, we operate in the Netherlands and the USA and are expanding into Belgium, France, and the UK. Our carbon-neutral, circular farming model addresses a key challenge: producing high-quality protein ethically while conserving resources. With the egg market projected to reach US$374.8 billion by 2027, our company is well-positioned to meet this growing demand with a model built for scalability and positive impact.

Our approach to carbon neutrality
Kipster’s carbon-neutral production includes upcycled surpluses and food byproducts from bakeries and manufacturers as feed, reducing both waste and emissions. Further emission reductions are realised with producing our own solar energy. We off-set our remaining carbon foot-print with certified and controlled carbon credits.

Proven impact and recognition
Kipster has produced over 145 million eggs and gained significant media coverage for its company values and subsequent impact. Our B Corp status assures stakeholders of our adherence to high social and environmental standards.

Awards
Notable awards include the SEAL Business Sustainability Award and the Rabobank Innovation Award, while certifications such as 3-star Beter Leven and Planet Proof validate our sustainability.

Number 1 Company - Sprout Challenger 50 Award

Good Egg Award - Compassion in World Farming

Top 10 Most Innovative Companies In Agriculture - FastCompany

For more information (English or Dutch) click on the awards.

Company Info 

Company name: Kipster Production B.V.
Managing Director: Ruud Zanders
Business ID number: 69940320
Founding Year: 2017
Address: Villafloraweg 1
5928 SZ Venlo
The Netherlands
Industry: Sustainable agriculture & food production
Number of employees: 15
Locations: Netherlands: Barneveld, Beuningen, Venray
USA: North Manchester, Indiana
Website: kipster.nl
Social Media:

                  

Products and services

Basically we redefine the role of farm animals in the food-system. In our model farm animals contribute to a sustainable and healthy food system and environment instead of being a burden. Kipster chickens serve three interconnected functions:

  1. Suppliers of eggs and meat
  2. Up-cyclers of food surpluses
  3. Suppliers of fertilizers

We feed our chickens by-products and surpluses from the food industry. That’s easier said than done and after many years of R&D with Wageningen University and a fair bit of trial and error, we now have a huge head start.

Kipster Eggs

Kipster Chickens

Kipster Chicken Balls

How Kipster makes a difference

Eggs
In our model, farm animals transform surpluses and by-products from the food industry into valuable food for people. Our chickens serve not merely as a food source but as part of a natural process that up-cycles materials unsuitable for human consumption, like oat husks or misshapen bakery goods, into eggs and meat.
 

Meat
For every laying hen, a rooster is born—it’s simple biology. In the egg business, it’s common to kill it on day one. We don’t follow that practice. Instead, we raise our roosters. Together with our retired hens, they’re used to create meat products, ensuring that no life is wasted.
 

From Waste To Food


Revolutionary farm design
First the chicken, then the egg. Our farm is designed entirely with chickens in mind, respecting their natural instincts and needs. Chickens experience fear, feel pain, and have their own desires, and we believe it’s our responsibility to provide them with a dignified, fulfilling life.

Kipster Farm

Kipster Welcome

Climate neutral
This means we first try to reduce all our emissions. Whatever’s left, we compensate. We do this mainly by feeding our hens with residual flows from food production, and by generating our electricity from solar panels on our farms’ roofs. Our white eggs also help: their CO2 footprint is 5% less.

Radical transparent
Let’s not beat around the bush. Many people have only the vaguest idea about the origin of their food. We don’t sweep anything under the rug because people deserve honest and full information. We don’t sugarcoat life here at the farm. Transparency is an integral part of our operation.
 

Kipster Visit

Kipster Farm

Can't visit our farm? View our 24/7 Livestream:

Business model

Kipster Chicken Farm

Kipster Chicken Farm

Demand-driven
We secure contracts with retailers before constructing new farms, which reduces risk and ensures revenue stability. This approach guarantees that production aligns with demand, avoiding the pitfalls of surplus.

Cost-linked pricing
Our pricing model ties egg prices to fluctuating feed costs, protecting Kipster from volatile market conditions. This strategy helps maintain fair, stable pricing.

Flexible farm models
With three flexible models: Kipster-owned farms, franchises, and joint ventures, we can adjust to market demands. For instance, joint ventures are the norm in the USA, while European expansion leverages largely on our franchise model. This adaptability allows us to scale rapidly across regions. We are planning to open 2 farms in the UK, 2 in France and 7 more in the Netherlands.

Strong retail partnerships for optimized growth
A core part of our business model involves partnering with major supermarket chains, like Lidl in Europe. Lidl has asked us to open 7 more farms in the Netherlands alone to supply them with more eggs. These long-term collaborations ensure consistent demand and long-term growth. They also optimize the supply chain, enhancing efficiency and sustainability from farm to shelf and support expansion into new markets.

Market

Kipster Chicken

Trusted brand

Our company is recognized as a trusted, innovative leader in sustainable food production. The Netherlands shifted from brown to white eggs largely due to Kipster’s influence; white eggs, which we exclusively produce, have a lower environmental footprint.

Market potential

Driven by increasing consumer preference for sustainable and ethical products, the global egg market is expected to grow significantly. Kipster’s carbon-neutral approach places it at the forefront of this trend, meeting regulatory standards and consumer expectations alike. Demand for our eggs is higher than our production capacity.

Competitive environment and barriers

Our circular model, transparent operations, high-quality up-cycled food and long-term retail partnerships are not easy to replicate. Competitors face high entry barriers, requiring expertise in sustainable farming, infrastructure, and strong retail ties.

Expanding in high-growth markets

With operations in the Netherlands and the USA, and expansions into Belgium, France, and the UK, Kipster is well-positioned to capture growth in regions that emphasize ethical and sustainable food production. Our partnership with Lidl further fuels our expansion plans.

Kipster Chicken

Kipster Chicken

Impact

As a Certified B Corporation, Kipster meets the highest standards of social and environmental responsibility, transparency, and accountability. Our commitment to sustainable practices aligns closely with the United Nations' Sustainable Development Goals (SDGs), part of the UN 2030 Agenda to end poverty, reduce inequality, and combat climate change. Three SDGs are particularly central to our work:

SDG 3 - Good Health and Well-being

SDG 3:
Good health and well-being

Our revolutionary farm contributes to a healthier food system, with lower emissions, reduced land use, cleaner air, and greater respect for people, animals, and nature.

SDG 12 - Responsible Consumption and Production

SDG 12:
Responsible consumption and production

Our hens transform by-products from the food industry into eggs and meat, significantly reducing waste and making resource use more efficient.

SDG 13 - Climate Action

SDG 13:
Climate action

We drastically reduce greenhouse gas emissions, proving that sustainable agriculture can be both scalable and profitable.

Management

  

Ruud Zanders, Co-Founder

Ruud Zanders

Co-Founder

Raised in a family of farmers, he developed a deep understanding of agriculture from a young age. Ruud has dedicated his career to creating more humane, efficient and sustainable farming practices. At Kipster, he applies this expertise to set new standards in animal welfare and environmental responsibility. An inspiring CEO with a big heart for animals, people, and the environment. In his view, a healthy business should also contribute to a healthier world. He’s a sought-after speaker, advocate for a new food system, and the chairman of the Caring Farmers Foundation.

  

Olivier Wegloop, Co-Founder

Olivier Wegloop

Co-Founder

As a creative and strategy director, Olivier established and led top-notch agencies, working with brands like Unilever, Red Bull, and Coca-Cola. After 20 years, he felt the urge to use his talents for a more humane and sustainable world. He created the Kipster brand, along with its PR and marketing communication. He also chairs the supervisory boards of two animal welfare NGOs.

  

Styn Claessens, Co-Founder

Styn Claessens

Co-Founder

A lifelong farmer with a keen eye for innovation, Styn grew up in a farming family, carrying forward the Dutch tradition of highly productive agriculture—now embedded in responsible, humane practices. His hands-on experience and commitment to ethical standards ensure that Kipster’s methods prioritize the well-being of all farm animals, staying true to our core values.

  

Maurits Groen, Co-Founder

Maurits Groen

Co-Founder

With a career spanning decades, Maurits is a seasoned entrepreneur and passionate advocate for sustainability. As the founder of several companies dedicated to sustainable solutions—including solar energy ventures—his expertise guides Kipster’s growth in harmony with global sustainability trends. His strong connections in politics and business make him a powerful advocate for our mission.

Distribution of company shares

The current shareholder, which holds 100% of the voting rights, of Kipster Production BV is Klavier Holding BV. In turn, Klavier Holding is owned by the four founders (via their respective holdings) and the venture capital investment fund Brightlands Agrifood Fund B.V. owned by Brightlands Venture Partners.

Company structure

Company structure

*name will be changed to OTA Food BV
**name will be changed to Kipster Holding BV


Kipster Production BV (in process to be renamed to Kipster Holding BV) is fully owned by Klavier Holding BV (in process to be renamed to OTA Food BV).

Klavier Holding BV itself is owned by the four Kipster founders and Brightlands Venture Partners.

Kipster Production BV's subsidiaries include Kipster owned farms Kipster Beuningen BV and Kipster Venray BV, as well as Kipster BV, which oversees operations in the Netherlands and the USA.

Investors in this funding round will participate via STAK Kipster, a foundation set up to issue certificates of shares in Kipster Production BV. This structure allows investors to indirectly hold an interest in Kipster Production BV, consolidating revenues from all subsidiary activities.

Use of funds

Minimum scenario

(€1,200,000 collected in the financing round)
 

Geographic expansion:

  • Netherlands and UK growth plans.
  • Organic growth in the USA.

Team development:

  • Add one full-time position in the Netherlands to strengthen the management team.

Medium scenario

(€2,500,000 collected in the financing round)
 

Geographic expansion:

  • Netherlands, UK, accelerated growth in France and USA growth plans.

Team development:

  • Increase the Netherlands team by 2-3 full-time positions.
  • Add a Sales and Marketing professional in the USA to boost market presence.

Maximum scenario

(€4,000,000 collected in the financing round)
 

Geographic expansion:

  • Netherlands, UK, accelerated growth in France and USA growth plans, with an additional focus on faster expansion through permit acquisition.

Team development:

  • Expand the Netherlands team with 2-3 additional FTEs.
  • Hire a Sales and Marketing professional in the USA and a Manager for Kipster UK.

Market positioning:

  • Increase marketing efforts across regions.
  • Invest in additional permits to drive faster growth and scalability.

The current funding round consists of €500,000 by Brightlands Venture Partners and between €700,000 and €3,5000,000 from Invesdor.

Financial figures & growth

Actual and planned figures

Get an insight into Kipster's financial figures, such as turnover and earnings development. Learn more about the growth forecast.

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Valuation

Icon Money

Our current pre-money valuation is €10,000,000. This valuation is grounded in market comparables and based on our financial performance, market potential, and expansion plans. It also takes into account our stable partnerships with major retailers and the growing demand for sustainable, carbon-neutral food products.

The non-diluted pre-money valuation of €10,000,000 represents the company’s value before any new investment, based on our existing equity structure. Following the completion of our current funding round of up to €4,000,000, the projected post-money valuation will be €14,000,000. Additionally, current shareholders have committed to co-investing €500,000 in this round at the same valuation, underscoring their confidence in Kipster’s growth trajectory.

The fully diluted pre-money valuation considers the potential impact of future share issuances, including options and convertible instruments. This is significant as it reflects the future potential of investor returns, considering any dilution that may occur as the company scales.

We currently price our shares at €25 each, following a 1:4000 share split to enhance liquidity and accessibility for a broader range of investors. The minimum investment is set at 10 shares, totaling €250.

What could your investment yield?
Kipster currently has a valuation of €10,000,000. As a shareholder, you will enter at this level and your investment will help us to grow further and create value. Our goal is to become an attractive takeover candidate within 5 years, with an intended valuation of €50,000,000. In the event of an exit, as a shareholder you will benefit from the increase in value of our company. You can find more information under exit scenarios.


We do not expect further fundraising for Kipster in case this funding round reaches its maximum and if our growth projections are met. However, if additional growth opportunities arise, we might consider raising more funding in the future.

Kipster Production BV has been funded by Klavier Holding, consisting of the four founders and Brightlands Venture Partners and with a mortgage (balance EUR 217.000 per 01.10.2024) from Rabobank.

The last financing round for Klavier Holding BV was in July 2023 where Brightlands Venture Partners made an investment of €500,000 through a convertible loan agreement (CLA).

Exit scenarios

Icon 1

IPO: Kipster’s scalable business model and growth strategy create potential for a public listing in 4-5 years. Expanding our European presence and securing additional retail partnerships could make an IPO viable, pending favorable market conditions.

Icon 2

Trade Sale: Kipster’s sustainability focus makes it attractive for acquisition by industry leaders. With 28 strategic partners identified, a trade sale could occur within 4-5 years as Kipster grows its market position.

Icon 3

VC or PE Acquisition: Our growth trajectory and ESG focus make Kipster an appealing acquisition for venture capital or private equity firms. An acquisition could be feasible in 4-5 years, with an estimated valuation of €45-50 million, reflecting Kipster’s alignment with rising ESG demands.


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Documents

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Updates

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Invesdor is a Eurocrowd platform member.

Ausgezeichnet als Top-Innovator 2021

Winner of the Golden Bull as the best
Crowdfunding platform 2023.

ECSP lizensiert

Invesdor is licensed under the
ECSP regulation of the EU.