Osgenic is a MedTech SaaS company transforming surgical education with an interactive, web-based training platform designed to reduce preventable surgical errors. Operating in a high-growth market, Osgenic generates revenue through hospital subscriptions and is now expanding to medical device sponsorships, and future expansion is planned into insurance companies and medical publishers.
Revenue streams
Osgenic follows a dual-revenue model:
- Hospital subscriptions: Hospitals pay €30–€50 per user per month (VAT excluded) for access to Osgenic’s platform, integrating surgical training into their medical education programs. The company has already secured eight paying hospital customers in Finland, with additional trials underway in Finland, Germany, Switzerland and the USA. The conversion rate from a 3-month free trial to paying customer has been 80% and contract renewal rate 100%. Future expansion includes the UK, Austria, the Netherlands, Spain, Portugal and Greece.
- Medical device sponsorships: Osgenic negotiating with leading medical device companies, offering sponsored educational content at €50,000–€150,000 per content item, with a long-term goal of transitioning to annual license fees per sponsored item.
Medical expertise and trusted network
Osgenic benefits from a unique company structure, with over 500 medical doctors as shareholders, creating a built-in expert review network that continuously validates and refines educational content. This structure provides:
- Credibility within the medical community, increasing adoption and trust.
- Organic referrals and endorsements, reducing reliance on paid marketing.
- Direct access to end-users, allowing Osgenic to develop solutions that align with real-world surgical workflows.
This deep connection to the medical field strengthens Osgenic’s position and makes the platform highly relevant and difficult to replicate.
Market expansion & competitive positioning
Osgenic’s initial focus is on orthopedic surgeons and surgeons in training, a market with 150,000 potential users. By collaborating with medical device companies that invest heavily in education and marketing, this niche alone could generate up to US$10 million in annual revenue within five years.
Since its international launch in April 2024, Osgenic has rapidly expanded to 100+ countries, with over 2,000 users from over 300 hospitals engaged globally. Leading institutions such as Harvard, Johns Hopkins, and Charité are currently in trial phases, reinforcing credibility and demand.
Revenue growth driven by medical device partnerships
While renowned hospitals are important clients, the primary growth driver for Osgenic is medical device companies. The company expects to close its first medical device sponsorship deal by summer 2025, with revenue estimates of €50,000–€150,000 per content item. Each sponsorship is tailored to a specific medical device, with content developed by Osgenic to support surgeon training and safe adoption of the device.
Osgenic is currently in discussions with multiple major medical device companies, which have shown strong interest in sponsoring content to Osgenic’s platform and integrating it into their training programs.
Barriers to entry & future growth
Osgenic’s unique 3D anatomy:
- Over the past 7 years Osgenic has produced unique high-quality 3D anatomy models that serve as an integral part of the product and are protected by copyright.
Osgenic holds two patents covering:
- VR-based soft tissue cutting simulation for realistic virtual surgical training.
- 3D patient-specific anatomy visualization for customized surgical planning and procedure rehearsal.
These patents strengthen Osgenic’s competitive moat, providing the possibility for expansion to the virtual reality space with unique positioning in the future.
Osgenic keeps marketing costs low by relying on LinkedIn, X (Twitter) and referrals to drive strong demand. Customer lifetime value ranges from €8,000 to €60,000, with medical device sponsorships expected to increase this significantly, reaching millions per partner.
Future strategy & scalability
Osgenic is expanding beyond orthopedics into general surgery, vascular surgery and urology, with international growth targeted for 2026. Future customer segments include insurance companies, which have a vested interest in reducing surgical errors. Additionally, medical publishers represent a high-potential revenue stream, with ongoing negotiations underway.
By offering a free platform for individual users and monetizing through hospitals and medical device companies, Osgenic ensures scalability, high adoption rates, and long-term profitability. With strong early traction, growing industry partnerships, and a clear path to profitability by 2025, Osgenic is well-positioned for sustained global success.
Osgenic is integrating AI-driven content scaling to enhance efficiency and reduce production costs and ensure consistency in high-quality. Unlike traditional publishing methods, this approach allows for faster scaling to different medical specialties and faster expansion of reach.