Resonandina is a profitable, growing medical equipment leasing company. It makes medical devices such as MRI, CT, and Radiotherapy accessible to everyone worldwide through a full-service and pay-per-use leasing model.
Problem: Hospitals often lack resources or knowledge for capital intensive medical equipment.
Solution: Resonandina developed an innovative all-inclusive pay-per-use medical lease model that makes diagnostics accessible for everyone.
Capital-intensive equipment becomes affordable for hospitals because a small amount has to be paid each month instead of a large lump sum. The key differentiator of Resonandina is the focus on a ‘simple’ and client oriented “B2B” business model based on “Pay-per-Use” lease with a “all-inclusive” package. The service includes project design, investment, installation, training, full maintenance, and extended life cycle (with upgrades, reuse, and recycling). The hospital has all the medical related responsibilities like patient logistics, quality management, liability and (insurance) invoicing.
We ensure that these hospitals can deploy advanced equipment so that diagnostics become accessible and available to all. This results in healthier people and fewer travel movements.
Resonandina started the services in 2015 in Bolivia with a step-by-step expansion to other Latin American countries. Submarkets are: “doctor owned” medium size hospitals, larger professionally managed hospitals, and Public Healthcare Services.
Having a unique concept of “use it, don’t own it” Resonandina is market leader with focus on the “niche” of high-end medical diagnostic imaging. With a strong partner in GE Healthcare. Fundamental is the Recurring Revenue model with long term (8+ YR) contracts. With 15+ units producing, 5+ in installation, and a pipeline (2025) for 25+ projects there is a great potential.
Resonandina aims at 70+ projects with €25 million ARR. The market size is estimated at 100,000 projects per 2030. Resonandina successfully created a recognized market position, defined the service and operational execution, managed to create ARR and profitability, has proven the concept, prepared footprints in the addressable markets and is ready for the leap ahead. In difference with the previous campaign communications, we decided to focus primarily on our ‘home-market’ with a more conservative projection of 70 instead of 500 projects in Latin America and Caribbean and expand in a later stage to other continents.