NEOH: The future of snacking

Track records

Track Record # 1 Top seller in the domestic market Austria. Sustainable growth shows the development in the domestic market in Austria. This is how NEOH made it to the top seller at the largest food retail chain SPAR. With this strong performance, NEOH was already operationally positive in Austria in 2020, although the rollout into Austrian retail stores is far from complete.

Track Record # 2 Most recently, NEOH received the most important German award for a food tech, namely the Healthy Living Award 2021. The decisive factors are: 1. the taste, which is judged by a professional jury of chefs, plus 2. the health component, which has been analyzed by leading doctors.

Track Record # 3 Customers love the bars from NEOH. This is confirmed by the sales figures on Amazon Germany / Austria, where NEOH almost consistently received the bestseller status in its category.

Track Record # 4 Strong brand, popular product. NEOH has quickly established itself in the minds of consumers with its strong communication. For example, the recommendation rate - the most important brand value - is an excellent 74% in Germany.

Track Record # 5 2021 Jan / Feb Growth of 150%: in the months of Jan / Feb, sales within the NEOH brand more than doubled compared to the same period last year. And that despite limited availability due to Covid-19. Online sales even tripled compared to the previous year.

 The revolution in the global confectionery market

The revolutionary NEOH sugar substitute formula can be used in almost all sweets, from chocolate bars to waffles to spreads and much more. The NEOH product portfolio is therefore constantly being expanded. As early as 2021, three new product innovations will be launched on the market that make use of the NEOH miracle formula. NEOH's goal is to play the leading role on the confectionery shelf of the future.

This opens up almost unlimited growth opportunities for NEOH. Especially in the rapidly growing market for sugar-free-confectionary with an annual growth rate of 3.18% for 2019 to 2024. This market is worth around USD 3.5 billion worldwide. This means that it is growing significantly faster than the market for conventional chocolate with an annual growth forecast of only 1% from 2019 to 2025. However, the potential is even greater if you include the markets for sugar-free wafers, cookies, spreads and further more. NEOH wants to gain a foothold with its products everywhere in the next few years.

NEOH relies on a strong brand that has been protected in all relevant areas and regions. In addition, NEOH's sugar substitute formula is at least as well-kept a secret as the original recipe from the world's most famous soft drink manufacturer, Coca Cola. For example, the company only provides its production partners with the NEOH sugar substitute formula ready-mixed. In this way, NEOH ensures the quality of its products but also a decisive competitive advantage for revolutionizing the confectionery market.